BONHORA
Textures of Sustainability
PROJECT TYPE
Fashion Campaign
FORMAT
Photography for Launch Collection
TIMELINE
2023
ROLE
Photographer
DISCIPLINES
Photography, Visual Storytelling
For Bonhora’s debut collection of sustainable leather bags, the task was to capture luxury and craft without slipping into the clichés of “eco” fashion. The goal was to make the bags feel alive and dynamic. When the model cancelled last minute, we brought in the founder — a choice that added authenticity and aligned with the brand’s raw, honest ethos.
CHALLENGE
IDEA
To root the bags in real life, the shoot unfolded on city streets. Movement and detail became the focus: leather folding, straps swinging, hardware catching light against sharp architecture. The urban setting framed the bags as part of everyday rhythm rather than staged luxury.
EXECUTION
Shot entirely on location, using the city as backdrop.
Highlighted materiality and motion over static product shots.
Balanced clarity of product with atmosphere and mood.
Delivered a set of images ready for launch, social, and brand storytelling.
IMPACT
Positioned Bonhora as a sustainable luxury brand designed for the contemporary, urban individual.
Elevated the campaign beyond static product shots into a street-level narrative of craft in motion.
Reinforced sustainability not just as ethical, but aspirational — bags that belong in the flow of everyday life.
Gave the brand a bold, authentic visual identity at launch, rooted in the tension between crafted detail and urban architecture.
CULTURAL RESONANCE
Textures of sustainability — crafted timelessness.
For Bonhora’s launch, the imagery pushed the bags beyond “sustainable product shots” into something more lived-in and urban. Casting the founder added intimacy and transparency, blurring the line between maker and wearer. By rooting the campaign in real streets and movement, it positioned the brand as part of modern city life rather than a niche ethical label. That balance of craft, context, and human presence made the story appealing to both fashion and design audiences.