RS x KEITH HARING
Legacy in Motion
PROJECT TYPE
Brand Campaign
FORMAT
Fashion Film & Photography Campaign
TIMELINE
2024
ROLE
Director, Photographer, Colorist, Editor
DISCIPLINES
Campaign Direction, Fashion, Photography
The collaboration between Reflect Studios, WWF, and a legendary artist required a campaign that felt both bold and respectful: celebrating iconic designs while aligning with WWF’s global mission. The challenge was to merge fashion, art, and activism into one unified visual narrative.
CHALLENGE
IDEA
The campaign was conceived as a meeting point of fashion, art, and activism—shot against urban streets and architectural backdrops that grounded the collection in real, lived environments. By merging Reflect Studios’ clean aesthetic with WWF’s mission and the legacy of an iconic artist, the concept framed garments as cultural statements: art in motion, carrying both style and purpose.
Positioned the collaboration as more than a product drop: a cultural statement at the intersection of fashion, art, and sustainability.
Brought WWF’s conservation mission into an urban, contemporary context—making it feel relevant to a new generation.
Strengthened Reflect Studios’ reputation for blending clean design with purposeful storytelling.
Showcased how campaign imagery can live beyond commerce—circulating as cultural content that resonates across fashion, art, and environmental communities.
IMPACT
EXECUTION
Directed and shot the full campaign film and stills, shaping a visual language that merges editorial precision with artistic minimalism.
Used stark lighting contrasts and pared-back sets to keep focus on garments, movement, and texture.
Framed the clothing as cultural artefacts, with choreographed gestures and pacing that emphasised their symbolic weight.
Graded the film with clean, grounded tones to echo the collaboration’s clarity and origins.
Delivered a cohesive suite of moving and still imagery adaptable across campaign platforms, ensuring both visual impact and narrative consistency.
Fashion on a mission — art, legacy, and activism in motion.
The collaboration stood out because it didn’t treat activism and fashion as separate worlds. By bringing WWF’s legacy into a clean, urban aesthetic, the campaign showed conservation could be relevant to a new generation. It gave both the brand and the NGO visibility in spaces they wouldn’t normally reach — from fashion editorials to cultural coverage.
CULTURAL RESONANCE
